The StandardX Melbourne, opened in August 2024, is the inaugural property of The Standard's new "rebellious younger sibling" brand, situated in the heart of Fitzroy—a suburb renowned for its bohemian spirit and rich cultural history. Designed by architecture firm Woods Bagot, the hotel's exterior features weathered steel cladding, reflecting Fitzroy's industrial heritage. This material choice allows the building to blend seamlessly into the neighborhood's gritty urban fabric, giving it a sense of belonging and timelessness.